Client project
LPM Impex, Metal & Machinery Trading Store
Tech stack
WordPressWooCommercePHPE-commerceVisual Builder
Links
Services
- →WooCommerce store setup and configuration
- →Product catalog architecture, categories, attributes, and variations
- →Visual page builder integration
- →Admin training and screencasts for independent content management
- →Import/export product line taxonomy
Deliverables
- ✓Full WooCommerce catalog with 1,000+ SKUs
- ✓Layered navigation by steel grade, dimension, and product type
- ✓Visual editor for pages, with no developer needed for content updates
- ✓WooCommerce order management dashboard
- ✓3 admin training screencasts covering catalog, categories, and page editing
Client Journey
Procurement Manager (Buyer)
- Search for the right grade. The buyer opens the site, types a product name or article number in the header search, and immediately sees matching items across categories, flat-rolled, long products, hardware, ferroalloys.
- Filter by specification. Product attributes, steel grade, profile dimensions, heat treatment, coating, act as layered filters. Narrowing 800 SKUs down to the exact specification takes seconds.
- Check price and availability. Each product card shows the price per tonne / piece and a short description. The buyer can add directly to cart without leaving the catalog.
- Place the order. Standard WooCommerce checkout: contact details, delivery or pickup, comment on the order. The manager receives an email notification instantly.
- Follow-up by phone. For large-batch or custom orders, the buyer leaves a callback request. The site confirms receipt and routes it to the sales team.
Content Manager (Admin)
- Manage the catalog without a developer. Products, categories, prices, and attributes are all editable in the WordPress/WooCommerce admin panel, with no code required.
- Update pages visually. The visual page builder lets the team update homepage banners, about-us content, and news without touching HTML.
- Handle orders in one place. The WooCommerce order dashboard shows new, processing, and completed orders, status updates trigger automatic emails to customers.
Before & After
| Before | After |
|---|---|
| ✗ No website, buyers had to call or visit in person to request pricing | ✓ Full online catalog with prices, available 24/7 without a sales call |
| ✗ Product list existed only in spreadsheets, invisible to potential buyers | ✓ Thousands of SKUs published with filters by grade, dimension, and coating |
| ✗ Any content change required a developer or IT contractor | ✓ Managers update pages, prices, and products independently via admin panel |
| ✗ No order tracking, deal status lived in email threads and notebooks | ✓ WooCommerce dashboard centralises all orders with status and history |
| ✗ Import/export nomenclature mixed with domestic catalog, with no separation | ✓ Category tree separates import, export, and domestic lines clearly |
Metrics
1,000+
SKUs across rolled steel, hardware & ferroalloys
4
product lines: flat, long, hardware, ferroalloys
0
developers needed to update catalog or content
3
admin training screencasts recorded for the team
WooCommerce
e-commerce engine, with no custom backend
2016, now
running in production
Admin Training Screencasts
After launch, three screencasts were recorded to hand over catalog management to the client team, with no ongoing developer dependency.
Product attribute management
Product category tree
Visual page builder
Authentication and admin panel access
Product management
Open for contract collaboration
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