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LPM Impex — Metal & Machinery Trading Store

LPM Impex — Metal & Machinery Trading Store

Services

  • WooCommerce store setup and configuration
  • Product catalog architecture — categories, attributes, and variations
  • Visual page builder integration
  • Admin training and screencasts for independent content management
  • Import/export product line taxonomy

Deliverables

  • Full WooCommerce catalog with 1,000+ SKUs
  • Layered navigation by steel grade, dimension, and product type
  • Visual editor for pages — no developer needed for content updates
  • WooCommerce order management dashboard
  • 3 admin training screencasts covering catalog, categories, and page editing

Client Journey

Procurement Manager (Buyer)

  1. Search for the right grade. The buyer opens the site, types a product name or article number in the header search, and immediately sees matching items across categories — flat-rolled, long products, hardware, ferroalloys.
  2. Filter by specification. Product attributes — steel grade, profile dimensions, heat treatment, coating — act as layered filters. Narrowing 800 SKUs down to the exact specification takes seconds.
  3. Check price and availability. Each product card shows the price per tonne / piece and a short description. The buyer can add directly to cart without leaving the catalog.
  4. Place the order. Standard WooCommerce checkout: contact details, delivery or pickup, comment on the order. The manager receives an email notification instantly.
  5. Follow-up by phone. For large-batch or custom orders, the buyer leaves a callback request. The site confirms receipt and routes it to the sales team.

Content Manager (Admin)

  1. Manage the catalog without a developer. Products, categories, prices, and attributes are all editable in the WordPress/WooCommerce admin panel — no code required.
  2. Update pages visually. The visual page builder lets the team update homepage banners, about-us content, and news without touching HTML.
  3. Handle orders in one place. The WooCommerce order dashboard shows new, processing, and completed orders — status updates trigger automatic emails to customers.

Before & After

BeforeAfter
No website — buyers had to call or visit in person to request pricingFull online catalog with prices — available 24/7 without a sales call
Product list existed only in spreadsheets, invisible to potential buyersThousands of SKUs published with filters by grade, dimension, and coating
Any content change required a developer or IT contractorManagers update pages, prices, and products independently via admin panel
No order tracking — deal status lived in email threads and notebooksWooCommerce dashboard centralises all orders with status and history
Import/export nomenclature mixed with domestic catalog — no separationCategory tree separates import, export, and domestic lines clearly

Metrics

1,000+
SKUs across rolled steel, hardware & ferroalloys
4
product lines: flat, long, hardware, ferroalloys
0
developers needed to update catalog or content
3
admin training screencasts recorded for the team
WooCommerce
e-commerce engine — no custom backend
2016–now
running in production

Admin Training Screencasts

After launch, three screencasts were recorded to hand over catalog management to the client team — no ongoing developer dependency.

Product attribute management

Product category tree

Visual page builder

Open for contract collaboration

I am available for contract-based collaboration. If you have an interesting project idea, schedule a call via Calendly.

Schedule a 30-min call