Client project3 min read
RoboArmy, Drone Festival Website for Army Forum 2021
Tech stack
Services
- →WordPress development with Elementor visual builder
- →Custom theme with locked brand system (colours, typography, templates)
- →SEO optimisation, meta, Open Graph, sitemap, clean URLs
- →Content architecture: schedule, participants, news, results
- →Screen-recorded admin training for the organiser team
Deliverables
- ✓Fully branded festival website on WordPress + Elementor
- ✓Visual builder setup, organiser team edits any page without code
- ✓Brand style guide enforced at theme level
- ✓SEO-ready structure indexed within days of launch
- ✓Two admin walkthrough videos for independent site management
- ✓Press coverage from edurobots.org and derzhava-press.ru
Client Journey
Organiser
- Brief arrives. The Ministry of Science & Education co-organised a drone-racing and robotics festival inside the international military-tech forum "Армия-2021" at Patriot Congress Centre, Kubinka. The event needed a public-facing site up weeks before opening day.
- Requirements scoped. The client needed a site they could update entirely in-house, add news, edit schedules, upload photos, without involving a developer for every change. Brand identity had to feel authoritative: state-level event, Ministry backing, 60+ participating universities.
- Stack chosen. WordPress + Elementor (visual builder) was the right fit: the client's team had zero coding background, the timeline was tight, and the content volume was high. A custom block theme was built on top to enforce the brand guidelines.
- Brand system delivered. Colour palette, typography, logo placement, and section templates were locked into the theme so that any page the team built in Elementor automatically matched the visual identity.
- SEO groundwork laid. Meta structure, Open Graph tags, sitemap, clean URL slugs, and image alt-text conventions were set up at build time, not bolted on after launch. The site landed in search results for key event queries within days.
- Team onboarded. Two screen-recorded walkthroughs were produced: one for general site administration, one specifically for managing articles. The client managed the site independently throughout the event week.
Visitor (festival attendee)
- Discovers the event. Search or press link lands the visitor on the homepage, full-screen hero with festival branding, dates, and location. The visual hierarchy answers "what / when / where" in under three seconds.
- Explores the programme. Schedule, participant list (60+ universities, labs, and companies), drone-racing track details, master-class signup, all accessible from the main menu, updated in real time by the organiser team.
- Follows news. The blog/news section was updated daily during the festival week; visitors returned for coverage, videos, and competition results.
- Shares the event. Open Graph metadata meant every social share rendered a proper preview image and title, organic reach required no extra effort from the team.
Before & After
| Before | After |
|---|---|
| ✗ Event information spread across PDFs, social posts, and third-party press releases | ✓ Single branded URL, all schedules, participants, and news in one place |
| ✗ Every content update required a developer | ✓ Organiser team edits pages and publishes articles fully independently via Elementor |
| ✗ No brand consistency across materials, each press release looked different | ✓ Locked theme system: every Elementor page automatically matches brand guidelines |
| ✗ Zero search presence before launch | ✓ Indexed in days; covered by edurobots.org, derzhava-press.ru, and other outlets |
| ✗ Social shares showed blank previews or wrong titles | ✓ Open Graph metadata configured, every share renders correct image and event title |
| ✗ No documentation, team would be stuck without the developer post-launch | ✓ Two screen-recorded admin walkthroughs; team operated the site solo during event week |
Metrics
Project intro
The intro made for the event site, produced in cooperation with the Russian Army.
The Website
Festival site, archived snapshot - scrollable browser preview
Press Coverage
- edurobots.org, event listing with full details
- derzhava-press.ru, first robotics festival at Army-2021 forum
Administration Walkthroughs
Site administration and document attachment
Managing articles and news
Event video report
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