Services
- →Brand identity — logo, colour palette, typography, usage rules
- →WordPress website development — structure, CMS setup, mobile-first layout
- →SEO foundations — page architecture, metadata, heading hierarchy, internal linking
- →Media hub — press articles, YouTube integration, programme highlights
- →Content strategy and population for launch
Deliverables
- ✓Complete brand identity system with print and digital guidelines
- ✓WordPress site ready for self-managed content updates by the team
- ✓SEO-ready page structure targeting regional youth entrepreneurship queries
- ✓Integrated media section aggregating third-party coverage and programme videos
- ✓Brand materials used in Skolkovo federal presentation
Client Journey
The team behind "Small Towns — Big Opportunities" had already done the hard work: they developed an innovative board game that walked schoolchildren through the real experience of entrepreneurship, ran it in 64 schools across Chelyabinsk Oblast, and gathered evidence that it worked. What they lacked was a digital home — a place that could represent the initiative to schools, partners, press, and federal institutions. That is where the engagement began.
- Brand audit and positioning. The programme had a name and a mission but no visual identity. The first step was defining what the brand should communicate: accessible, motivating, regionally rooted yet federally credible. The logo — two young people against a cityscape — became the cornerstone of everything that followed.
- Visual identity development. A complete brand system was built around the logo: primary color palette, typography, icon set, and usage rules for digital and print. The identity had to work equally well on a school poster and a Skolkovo presentation slide.
- Website on WordPress. The site was built to serve multiple audiences simultaneously — programme organisers who needed a content management tool, school administrators looking for information, and federal partners evaluating credibility. A clean structure, fast load times, and a mobile-first layout were non-negotiable.
- Content and SEO setup. The team had compelling stories — tournament results, school partnerships, press mentions — but none of it was findable online. SEO foundations were laid from day one: page structure, metadata, heading hierarchy, and internal linking. Target queries centred on youth entrepreneurship and Chelyabinsk Oblast.
- Press and media integration. Coverage in regional press and a YouTube channel with programme videos were woven into the site, giving every new visitor third-party proof of real-world impact. The press article about the Skolkovo presentation became the centrepiece of the media section.
- Federal recognition. With a credible digital presence, the programme was presented at the Skolkovo Management School in front of the Board of Trustees of OPORA RUSSIA — the national SME association. The site and brand materials travelled with the team to Moscow as proof of professional execution.
Before & After
| Before | After |
|---|---|
| ✗ No digital presence — the initiative existed only through personal contacts and school visits | ✓ A live WordPress website serving schools, partners, and federal stakeholders from one URL |
| ✗ No visual identity — programme materials looked different at every event | ✓ Complete brand system: logo, palette, typography, and usage rules across print and digital |
| ✗ Programme reach limited to Chelyabinsk Oblast through direct outreach only | ✓ SEO-optimised site discoverable by regional education authorities and federal partners |
| ✗ Impact data existed only in internal reports — no public proof of results | ✓ Metrics and press coverage published on the site; Skolkovo presentation backed by digital credentials |
| ✗ YouTube videos and press articles were scattered and unconnected | ✓ Media hub on the site aggregated all third-party proof in one place |
Metrics
64
schools participated in the board game tournaments
~3,000
students played across Chelyabinsk Oblast
80%
of high-school participants expressed desire to become entrepreneurs
2017
programme presented at Skolkovo Management School
14,500+
young people trained in business basics over 5 years in the region
1 URL
replaced scattered materials, contacts, and print-only presence
In the Press
The programme was covered by the Chelyabinsk Oblast Business Support Centre after its presentation at Skolkovo, where the board game methodology and measurable student outcomes were highlighted as a replicable model for other regions. Coverage appeared alongside national-level entrepreneurship initiatives supported by OPORA RUSSIA and the Ministry of Economic Development.
Official Channels
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