Tvoi Goroda, Youth Entrepreneurship Platform

Client Journey

The team behind "Small Towns, Big Opportunities" had already done the hard work: they developed an innovative board game that walked schoolchildren through the real experience of entrepreneurship, ran it in 64 schools across Chelyabinsk Oblast, and gathered evidence that it worked. What they lacked was a digital home, a place that could represent the initiative to schools, partners, press, and federal institutions. That is where the engagement began.

1. Brand audit and positioning. The programme had a name and a mission but no visual identity. The first step was defining what the brand should communicate: accessible, motivating, regionally rooted yet federally credible. The logo, two young people against a cityscape, became the cornerstone of everything that followed.
2. Visual identity development. A complete brand system was built around the logo: primary color palette, typography, icon set, and usage rules for digital and print. The identity had to work equally well on a school poster and a Skolkovo presentation slide.
3. Website on WordPress. The site was built to serve multiple audiences simultaneously, programme organisers who needed a content management tool, school administrators looking for information, and federal partners evaluating credibility. A clean structure, fast load times, and a mobile-first layout were non-negotiable.
4. Content and SEO setup. The team had compelling stories, tournament results, school partnerships, press mentions, but none of it was findable online. SEO foundations were laid from day one: page structure, metadata, heading hierarchy, and internal linking. Target queries centred on youth entrepreneurship and Chelyabinsk Oblast.
5. Press and media integration. Coverage in regional press and a YouTube channel with programme videos were woven into the site, giving every new visitor third-party proof of real-world impact. The press article about the Skolkovo presentation became the centrepiece of the media section.
6. Federal recognition. With a credible digital presence, the programme was presented at the Skolkovo Management School in front of the Board of Trustees of OPORA RUSSIA. The national SME association. The site and brand materials travelled with the team to Moscow as proof of professional execution.

Before & After

Metrics

The Site and Its Plugins

The site in a browser frame, next to its admin side. For the project I wrote three WordPress plugins under the techcode name: a document list shown on the site pages, email notifications from the feedback form to a list of addresses, and a slider manager where each slider is placed on a page by its shortcode.

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Static snapshot — scrollable Safari preview

In the Press

The programme was covered by the Chelyabinsk Oblast Business Support Centre after its presentation at Skolkovo, where the board game methodology and measurable student outcomes were highlighted as a replicable model for other regions. Coverage appeared alongside national-level entrepreneurship initiatives supported by OPORA RUSSIA and the Ministry of Economic Development.

Official Channels