TRIZ Business Association – Course Presentation Platform

Challenge

The TRIZ Business Association offered high-value training programmes — both live seminars and online courses — but their entire sales and registration process ran through phone calls and email. There was no web touchpoint capable of converting an interested visitor into a paying customer without human involvement. The brief: build a site that sells while the team sleeps.

Discovery

The client's audience was professional — managers, engineers, business owners — who researched before buying. Two friction points emerged immediately:

1. No online purchase path — visitors interested in digital courses had nowhere to buy; the existing TeachBase account held the content but wasn't surfaced on the site at all.
2. No self-service seminar registration — seats were tracked manually. Late-night interest was lost by morning.

The opportunity: both problems already had third-party solutions (TeachBase for e-learning, TimePad for event ticketing). The job was integration and presentation, not rebuilding from scratch.

Options Considered

1. Custom e-commerce + event system — rejected. Unnecessary complexity and maintenance overhead for a team without a dedicated developer. Rebuilding what TeachBase and TimePad already did well offered no advantage.
2. Tilda or similar no-code builder — rejected. Third-party embed depth and SEO requirements exceeded what page builders supported reliably at the time.
3. WordPress as the presentation and integration layer — chosen. Gave the client full CMS control over course descriptions, pricing, and team profiles while keeping TeachBase and TimePad as the operational backends for payments and ticketing.

Decision

WordPress was the right call for three reasons: the client's team could update content independently, existing WordPress plugin ecosystem handled SEO and forms without custom code, and both TeachBase and TimePad exposed embed and API mechanisms compatible with standard WordPress page templates.

The architecture was deliberately shallow — no custom post types beyond what was needed, no plugin sprawl. Every page had a single job: inform and convert.

Implementation

The homepage was structured as a conversion funnel: value proposition above the fold, a live price list of courses and services in the middle (editable by the client directly in the admin panel), detail sections on methodology and instructors, and a contact form at the bottom. Nothing competed for attention — every block pushed toward one of three actions: buy a course, register for a seminar, or get in touch.

The Online Products section embedded TeachBase course cards directly on the site. Visitors could read the full syllabus, see pricing, and purchase — all without leaving the domain. The course inventory stayed in TeachBase; the WordPress page was a thin, always-up-to-date storefront layer on top.

The Seminar Schedule section integrated TimePad event widgets. Visitors saw upcoming dates, available seats, and a registration button that fed directly into TimePad's ticketing flow. Seat counts updated in real time; overbooking became impossible. The association's admin never had to touch a spreadsheet to manage registrations again.

Outcome

The association went from zero digital sales to a fully autonomous sales channel. Seminar registration moved entirely online — no manual tracking, no missed late-night enquiries. Online course purchases through TeachBase became attributable to specific traffic sources for the first time. The client team managed all content updates independently from day one.

CMS Administration Demo

Site Overview

Homepage

Online Products

Contacts