Services
- →Brand audit and visual direction workshop
- →Logo system — primary, compact, and monochrome variants
- →Typography selection and usage hierarchy
- →Color palette with HEX / RGB / CMYK specifications
- →Corporate materials — business cards, letterheads, social media templates
- →Brand patterns and decorative elements
- →Brand guideline document — complete usage rules with examples
Deliverables
- ✓3 complete brand identities across different industries
- ✓Brand guideline documents — one source of truth per project
- ✓Production-ready logo files in vector and raster formats
- ✓Corporate material templates ready for print and digital use
- ✓Color and typography systems validated in both print and screen contexts
Client Journey
Each client arrived at the same crossroads: they had a product or service with real potential, but their visual identity told a different story — or told no story at all. The engagement followed a consistent arc across all three projects.
- Brand audit. The first conversation was never about logos. It was about the business: who the customer is, what feeling they should have at first glance, which competitors already own which visual territory. Each client left this session with a clearer picture of where they stood and what they needed to stand out.
- Direction and moodboard. Kondraland collaborated with experienced designers — specialists who had worked on established brands — to translate the brief into a visual direction. Moodboards were presented with rationale, not just aesthetics, so clients could make informed choices rather than gut-feel decisions.
- Logo system development. The primary logo was never a single file. Each project received a full logo system: primary, compact, and monochrome variants, with clear rules for minimum size, clear space, and forbidden uses. No guessing required by future designers or printers.
- Typography and colour palette. Font selection was paired with a defined colour system — primary, secondary, and neutral — with HEX, RGB, and CMYK values. Both components were tested across digital and print contexts before handover.
- Corporate materials and patterns. Business cards, letterheads, social media templates, and brand patterns were delivered as part of the package, giving clients production-ready assets, not just a PDF to hand to a designer later.
- Brand guideline document. The final deliverable was a structured brand book — a single source of truth for every future designer, developer, or marketer who works on the brand. Each rule included a visual example and a counter-example of incorrect usage.
Before & After
| Before | After |
|---|---|
| ✗ Logo existed as a single file with no size or usage rules | ✓ Full logo system: primary, compact, monochrome — with a documented forbidden-use section |
| ✗ Colors were chosen per project by whoever was designing that day | ✓ Fixed color palette (HEX / RGB / CMYK) tied to brand semantics and tested across print and digital |
| ✗ No defined typography — each touchpoint used a different font | ✓ Primary and supplementary typefaces specified with usage hierarchy for headings, body, and UI |
| ✗ Brand patterns and corporate materials had to be recreated from scratch each time | ✓ Production-ready templates for business cards, letterheads, and social media — zero redesign needed |
| ✗ No single document to hand to a new designer — knowledge lived in someone's head | ✓ A complete brand guideline: one source of truth for every future collaborator |
Metrics
3
complete brand identities delivered end-to-end
5+
experienced designers involved across projects
100%
of projects included a brand guideline document
3 formats
logo variants per project (primary / compact / mono)
print + digital
color systems validated in both contexts
0
rebrand requests — guidelines prevented misuse
Brand Identities Delivered
Star Wink — influencer & social media brand
Malina Design Studio — agency identity
Kondraland — corporate brand system
Design Portfolio
Full design portfolio — kl.roxl.net/design
Open for contract collaboration
I am available for contract-based collaboration. If you have an interesting project idea, schedule a call via Calendly.
Schedule a 30-min call